proof of principle design
Before and during the concept design phase, we conduct targeted research, select important components, and test potential technical solutions with mockups.
proof of principle
During the first stages of the project, our focus is on finding new innovative solutions and testing these idea’s very early in the process.
Our designers create quick sketches and models, run simulations and calculations and use results of academic research, experimental research, information found in patents and results from testing ourselves with existing solutions or new solutions.
Part of the research is building quick and dirty proof of principle models or mules that help us test assumptions in real life conditions.
The idea is to fail as early as possible with bad solutions and select only those technical solutions and directions that actually will perform well in the real product.







kinematics and geometry
During the design and development of bicycles we use simulation software to develop solutions for bike suspension, kinematics and geometry.
We do not only simulate, but also ride bikes, test with mules and make small iterations which help us design a geometry and kinematics that fits the bike we are developing.
next step
After the research and design strategy have been finished we move forward to concept design.
getting started with product design
If you have plans to develop a new product but never went through the process or never worked with a product design agency before, we are happy to support with our free designguide and consultation.
free designguide
Want to develop a new product? Request our free Design Guide. It helps you understand what is needed to make your new product a reality.
schedule a consultation
Discuss your project plans with us. We can discuss your ideas, feasibility, process, strategy, production and any related themes.

