Lead the pack with strategic product design.

we design products. we create innovation.

You want to develop an innovative sports product. A medical device, a professional tool, a bike or a consumer product. Strategic product design leads you to the new relevant products of tomorrow.
Perhaps you experience that industrial design could be used to greater effect within your organization. Or you might face the challenge of developing a product for the first time. Decision-making, an unclear strategy or a lack of experience might be obstacles for good strategic product design.

We know these obstacles. And we can help your team to bypass them. Our Designguide shows practical steps that lead to more innovation and better product design.

Industrial design, product design of sports products.

We provide exactly the support that you need in the field of strategic product design. From idea to production, with powerful tools, concept design, unique look-in-the-kitchen sessions and robust product development.

You will be leading the pack with products that are meaningful and relevant, today and tomorrow. Prepare to lead the pack with our Designguide.

industrial design of consumer products

Antoine le Cuziat


“Great experience with a professional and creative design firm.”

Joep Rous

Philips Personal Health Systems

“I am impressed! I am positively surprised by the solutions that your industrial design firm came up with”
industrial design firms, product design firms

medical product design, healthcare design, industrial design of medical devices

Unique look-in-the-kitchen sessions

Our unique ‘look-in-the-kitchen’ sessions involve your team early in the process. Instead of fully developing three or more concepts, from which only one will be chosen, we develop only the best direction. Our clients do not want to make choices all the time, they want to be involved and us to give them the best.

Prepare to lead the pack.

In the Designguide you will find cases of powerful innovation, frequently asked questions, circular opportunities and practical steps to prepare.

Get inspired by the look-in-the-kitchen sessions, by the development of only one concept and the powerful strategy tools.

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We will help your team to make decisions

We are Alskar. Our name sounds like an unknown destination. Our name symbolises going where no one went before, exactly what we do in innovation and product design. We will not overload you with choice, but involve you early in the process and help your team to make decisions, based on vision and strategy.

product design, product development of professional tool, measuring devices, machines

Why companies work with us

Both multinationals, mid-sized companies and promising start-ups choose to work with us as partner in their strategic product design projects.

Get inspired for free to innovate more.

Ten times a year the design magazine presents new concepts, materials, knowledge and more sustainable solutions to problems. It helps you to get inspired and start innovating.

No obligations, one-click unsubscribe.

product design, bike development, transportation, scooter, vehicle

Redesign products for more business value

We help you to lead the pack and re-design products for their new circular role. That is better for your business and better for nature.

Circular redesign has the potential to cut up to 50% on product costs, to create a better cash flow and to gain valuable business insights.