Superior and sustainable business model: becoming more circular

We developed powerful practical tools to help your company to become more circular and cradle to cradle, with the potential to cut up to 50% on product costs1. It touches almost every aspect of your business. And it's the future, a superior and sustainable model.
Switching to abundant natural energy resources like wind and sun, using only non-toxic materials in products, designing products for long term use and creating closed circles of material use is a huge task. Product design has partly influence on these aspects. A new way of thinking is required on marketing and corporate levels as well, new business models need to be explored.

We take on the challenge and gained knowledge and experience in recent years. We seek for beauty, health, justice and profitability, inspired by cradle to cradle and circular design. The following three points form the core of our thinking about sustainability.

Do more good

Is it actually a good idea to develop that product? Is it useful and beneficial for people? Practically this question means that you sometimes might need to turn down a project, although it seems profitable. On the other side it helps to focus and put your resources on potentially good products: products that are meaningful to people, that create diversity and do not harm nature, but can co-exist sustainably next to nature.

Long term use

Products that last long are potentially more sustainable. Who will through away an old violin? People tend to repair it, maybe sell it or use it. This point might be in conflict with your marketing and sales targets. It might require a re-design of your business model, maybe switching to a service based business, maybe switching towards high value products with good margins, but it is a great step forward.


Take more time to think about what will happen to the product when it is not used anymore. Can it be send back to the manufacturer? Can waste be eliminated and can all or most of the parts and materials be re-used? How can we rely on natural energy? Can we eliminate toxic materials and substances that might enter the products in base materials, coatings, glues? Can we design the product such that it comes back, so that we can reuse valuable components?

Developing a sustainable single-material product from a bio-plastic is quite easy. The products we develop are always more complex, with more materials, complex structures. We do not proclaim we will find a 100% sustainable solution. Yet we challenge you to make a start together with us to do more good, take more time to think and consider new ways of approach.

product design, sustainability, circular design, eco engineering

Practical tools to help you to become more circular

We developed down-to-earth strategies and practical tools for increasing circular possibilities for your product. These tools will help you to get return streams of products, components and valuable materials. This leads to potentially a 50%1 reduction on the product costs.

The tools offer you plans for re-use of components, suggest new partners that can transform returned parts and materials into usable input for production, energy use, material selection, product passport and more.

Buying materials from your consumers

Consumers will love the product, because they know what to do with the product, when they do not want it anymore. And they know that good things will happen with the product and it’s materials. And you have the opportunity to buy valuable materials from your consumers for a very low price, instead of from your materials supplier.

Call us on +31 20 820 22 11 if would like to know the possibilities to get started.

Alskar Design BV is a Cradle to Cradle Certified™ Catalyst.

Product design, sustainability, circular design, eco engineering

Case: inline skate wheels, in a circular design

The patented wheel is build in two parts: a high quality aerospace alloy aluminum rim that will last for decades, with a durable nylon and TPU tire construction that allows the user to change tires, he does not need to dump the total wheel.

The tires can be collected and recycled, turning them into new tires. The nylon can be separated from the TPU, both of the materials are non-toxic.

Jaka Benedik
"The interchangeable rim/rubber concept is a perfect example for ecological engineering. "

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Get started with our Designguide

In our Designguide you read about getting results with design, about powerful circular tools, about using smart design strategies and about partnership and professionalism. You learn how your team will benefit from working with our design firm when we help to create groundbreaking innovations faster, help to make choices and help to keep focus.

Get inspired by the look-in-the-kitchen sessions, by the development of only one concept and the strategy leading to only meaningful products that make a difference. Products that are good for people and for the planet.