Strategy and design approach

Our strategy of product design is clear: the products that we develop should have a positive change in the lives of people. It is based on focus and meaningful product design.

Design approach

Once a strategic foundation has been established, we create sketches and form-finding studies, mockups and functional prototypes, and test in real-life situations while implementing improvements.

Look-in-the-kitchen sessions

We believe in partnership and working together. Therefore we invite our partners for ‘look in the kitchen’ sessions, where we make decisions together, keep focus, weigh risks, test mockups and discuss design directions.

Partnership and flexibility

We offer our services in a project-based way, with a clear scope, planning and budgets. For us, long-term relationships based on trust and professionalism are most important, no matter whether we are working on a project basis or on a support basis.

People oriented design

People oriented design

We design for people. Our goal is to design products with meaning, which contribute a real improvement for the user in terms of safety, health or living conditions.

During the Design Strategy stage of the project we use powerful tools in order define the core meanings the product will have for users. On-site user research and testing with mockups helps to design concepts and products that are easy to use, ergonomic and contribute to people's well being.

Grip on the process

Product design is a creative process. And creative processes could feel scary, as together with you we would create something that has never been done before. Yet we have put in place a few powerful tools to help manage the process together with you.
We use powerful online project management and collaboration tools, so that everyone involved in the project is up to date of the planning, tasks and deadlines of the project.

Each week you will receive an email from us with a Project Update statement. We describe in this email the actions we have carried out last week and the actions we work on the upcoming week. This helps you to keep track of the project. In the Project Update sheet you will find the project budgets, agreed extra work, actual spend budget, all purchased parts, invoices and agreements we made during the project.

And of course we hold regular (online) meetings and have contact by email and phone, as to keep you deeply involved in the design strategy and concept design process.

Sustainable product design

Sustainable product design

Sustainability in a sense how products will be de-assembled and recycled is extremely complex, especially as most products are complex. We believe much more in giving products a great meaning and high quality, so that they will serve people very long.

Practically this means for us that we ideally design only products which in our opinion will have a long term positive impact on people. Consequently we would not design products that are very trendy and are specifically designed to serve the user only for a few months.

What we don't do

Through the years we have identified a number of industries that we feel are not in line with our core company vision and values. This means that we do not run projects in the following fields: weapon industry, tobacco industry, sex industry, industries that use animal testing and all other industries that in our view do not contribute to the health and well being of people or animals.

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