Strategy and design research | ALSKAR

Strategy and research

the beginning of innovation and visionary design




The design of a product is not a matter of taste. A strategy is needed in order to come to a concept direction in the most effective and quick way.

create direction

We conduct research and use many design and psychological tools to build a strategy. This results in a 60 to 80 page visual Strategy Document. This document helps to define strategic direction for the design, interaction and functionality of the new product.

Strategy and Research can be considered a separate service. Especially when it is not clear yet in which direction you want to innovate, which problems you want to address. Write to This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss what would be best in your situation.
Design strategy styling tool

direction based on identity

We reflect on your company identity and strategy and give fresh new insights on the product, its context and potential new business opportunities.

Our experience is that these strategic design tools are so powerful and the vision will be so clearly defined and built up, that the concept design will be a very logical next step.
Design Strategy with core meaning

Direction based on core meaning

We use a powerful tool of 15 culture independent core meanings during the design strategy. These meanings are scientifically proved to be universal among people’s values. While the relative importance of these meaningful experiences might vary and their interpretation could differ slightly, all cultures seem to recognize their significance. This means that there is a certain consistency among human needs that transcends the distinctions of culture and language.

In team discussions we select one or two core meanings that best fit the product. We use these generally accepted meanings to describe the relationship between the user and the product: which meaning will the product fulfill in the user’s life. After selecting the core meanings, we translate them into shapes, materials, colors and textures.
User research, user testing, user observations, design strategy

Direction based on use

Observing, studying and interviewing users is a crucial part of the design strategy to understand the good and bad qualities of competitive or own products, in order to understand the mental model of users and from there achieve improvements.

User observation and research is not about market data, but about observations and experiences of a small user group, in order to get their idea’s, irritations and reactions, as the basis for the new product. During the project we keep testing with mockups and prototypes on users and in our team, so that we get the best interaction and ergonomics solutions.

Strategic teamwork

Part of the Design Strategy is research into patents, teardown of competitive products, analyses of working principles, materials and other subjects that are fundamental for the design project. In a meeting we present the Design Strategy Document. During this meeting we discuss together with your team the direction for the styling, interaction and functionality.

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Do you need a breakthrough in product design?

We can help. Our senior product design team develops great meaningful products. And innovates quicker.

Share your challenge with us, we are happy to listen. Send us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call at +31 20 820 2211.

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