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we design products. we create innovation.


Becoming more circular is the future. It's better for nature and better for your business, with the potential to cut up to 50% on product costs1. And it offers great other business opportunities.

Using more sustainable business models

The new business opportunities come with reconsidering your business model if you are now selling products. The basic question is how to close the circle of products, components and materials that you put on the market, how to get them back. In addition, it is important to remember that extending the life of a product gives immediate value. Maintenance and making a returned product ready for a next cycle of service is very profitable in relation to manufacturing a completely new product.

Deploying used components in a new product is a fantastic way to maintain value and earn money. However, it means that in many cases the business model and thinking needs to be changed.

From purchasing benefits to valuable insights

A business model which is for instance focused on providing services delivers a stable cash flow, whereas you stay the owner of the products. The products are a platform for selling services. It also provides a purchasing advantage because products can be maintained, repaired and therefore last much longer. Customers get more involved with the company as they buy a service rather than a single product. In the meanwhile products can be upgraded, so that customers do not need to make a new purchase decision, but keep using your products and realize that your business is doing business sustainably.

Running a service based model also renders very valuable data, about parts that wear in a product, how people use the products, new ideas and complaints from users about the product. Information that greatly helps to improve the products, create upgrades and create customer loyalty.

There are also great circular possibilities with hybrid business models or business models based on product sales, where a transfer of ownership of the product is involved, although getting the products back may be a challenge.


product design, sustainability, circular design, eco engineering

Developing products that are ready for the circular economy

In the transition towards a service-based business model, the view on products becomes radically different. They should ideally be very durable, easy to maintain, create a certain attachment with people, they must be compatible, upgradeable and easy to disassemble. Or they need to be prepared for later remanufacturing. A whole new series of important factors come into play.

We can help you to re-design existing products so they get ready for a different business model, for maintenance, repair, re-manufacturing or for re-use.

Practical tools to help you to get circular

Our powerful practical tools help to transfer your company into a circular business. They help you to create new business models, opportunities for maintenance, refurbishment or remanufacturing of products, re-use of components, new partnerships that can transform returned parts and materials into usable input for production, rethink energy use, material selection and much more.

Call us on +31 20 820 22 11 to discuss your circular opportunities or get started with our Designguide.





То, что вы делаете сегодня - определяет ваще будущее. Промышленный дизайн - важный инструмент для создания значимых инновативных продуктов.

Бизнес - это творчество.

Вы находитесь в поиске вдохновения для развития своего бизнеса? Вы ищите студию промышленного дизайна, которая поможет вам разработать продукты, используя последние технологические достижения, согласно четко выработанной стратегии, с учетом особенностей вашей бизнес модели и осознанием ответственности пред обществом и природой? Мы умеем работать быстро и качественно, мы знаем и любим свое дело.

Создание качественного продукта - это кропотливая работа команды профессионалов студии промышленного дизайна. Мы постояло совершенствуемся сами и совершенствуем инструменты и стратегии. Мы работаем в тесном партнерстве с нашими заказчиками, еженедельно информируя их о ходе работы, предоставляем возможность поучаствовать в наших рабочих сессиях и получить представление о ходе процесса.

От идеи к производству. С нашей помощью вы можете добиться большего.








Antoine le Cuziat

Декатлон

"Отличный опыт работы с профессиональной и творческой компанией".




Joep Rous

Филипс

"Я впечатлен! Я приятно удивлен тем решением, которое нашла ваша студия промышленного дизайна."
industrial design firms, product design firms





Рациональный, небюрократичный подход.

Нас отличает рациональный, небюрократичный подход, основанный на выверенных решениях. Мы работаем над проектом вместе в конструктивном партнерстве. Наши решения основываются на понятной вам стратегии, последних инновационных разработках, функциональных макетах, исследованиях формы промышленного дизайна, технических решениях и эргономических исследованиях. Это то, что определяет единственную лучшую концепцию.

На каждом этапе процесса специалисты студии промышленного дизайна проводят все необходимы тесты и согласования. Таким образом мы сохраняем возможность оставаться открытыми для прорывных инноваций при этом минимизируя риски.



Industrial design, design strategy

Стратегия Дизайна

На первом этапе проекта мы выстраиваем основу для создания продукта, стратегическую концепцию. Именно она определяет все направление работы над продуктом в течение последующих недель. Это взгляд в будущее, позволяющий придать продукту долгосрочную значимость.







Industrial design, circular design

Циркулярный дизайн

Природоохранный и социально ответственный дизайн - это будущее. Лучшее решение для вас, с заботой об окружающей среде и возможность сократить до 50% затрат. Благодаря инструментам, разработанным нашей студией промышленного дизайна мы поможем вам создать новую бизнес-модель, покажем возможности воспроизводства и повторного использования. Мы вместе переосмыслим использование энергоресурсов, выбор и переработку и материалов.







Industrial design, functional design

Инновационный дизайн

Независимо от того, разрабатываем ли мы высокопроизводительный спортивный продукт, сложный медицинский аппарат или работаем над проектированием системы услуг, мы всегда создаем что-то новое. Основа любой инновации - исследование. Сбор информации, быстрые циклы итераций, тестирование на макетах и многие другие методы дают нам возможность разобрать задачи с разных сторон.







Industrial design, concept design

Концептуальный дизайн

Воплощение стратегии в лучшем концерте требует отточенного мастерства. Концептуальный дизайн - выбор и запуск итераций. В итоге мы создаем для вас одну концепцию, лучшую.




Industrial design, product development

Разработка продукта и проектирование

Наш рецепт качественной работы опирается на три промышленных кита: инновационную разработку, надежную 3D-CAD-технику проектирования и процесс непрерывного прототипирования и тестирования. С этого момента концепт начинает обретать форму продукта.





Вы можете определять будущее. Начните работу с Designguide.



В Designguide вы найдете примеры сильных инноваций решений и несколько практических шагов, которые помогут вам структурировать проект промышленного дизайна.

Мы надеемся, что вы найдете в нем источник вдохновения.

Заполните эту форму и получите ваш бесплатный Designguide от студии промышленного дизайна Alskar.

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медицинский дизайн

СМФ Поток Интер (Москва): медицинский дизайн

Установки Поток 300, разработанные нами в тесном сотрудничестве с командой компании Potok, работают в операционных залах и неонатальных акушерских отделениях в качестве высокоэффективных дополнительных устройств инфекционного контроля.

Использования нано-материалы и технологии био-инактивации, эта установка способна обезвредить до 99,8% всех вирусов, бактерий и грибков, содержащихся в воздухе. Технология эффективно используется на Международной космической станции (www.nasa.gov и www.esa.int)

Установка Поток 300 - пример адаптации и использования успешной технологии в новой (медицинской) отрасли.







дизайн спортивного продукта

Дизайн спортивного продукта

Новую линию колес Maplez Racing Sports DWS Z1 (Нидерланды / Гонг Конг) для однорядных роликовых коньков отличает высокий инновационной уровень продукции и современное природоустойчивое ориентирование. Maplez DWS Z1 - настоящая революция в промышленности. Design Award RedDot и победитель премии ISPO Gold за лучший спортивный продукт 2015/2016.



Ответы на вопросы о промышленном дизайне.

Пожалуйста, пришлите нам электронное письмо или позвоните нам, чтобы обсудить ваши вопросы. Процесс выглядит следующим образом:

1. отправьте нам электронное письмо или позвоните нам
2. мы договоримся о встрече
3. мы бесплатно создаем для вас индивидуальный план проектирования
4. приступаем к работе



Я - ваш координатор.

Андреас Кнол

T: +31 20 820 22 11
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Мы говорим по-русски.

design team





Whether we design a high performance sports product, a new service or a complex medical product, innovation comes with finding solutions for real problems.

Experimental testing

In many of our projects we run a stage of innovation design, a stage of finding new solutions to problems. Mostly a solid design strategy has been made, so that we know the vision, yet solutions still need to be found.

To find solutions we believe strongly in experimental testing to reach product innovation. We do fundamental research, quick functional ideation, build mockups and test setups and run multiple cycles of iterations.



How can we measure vital signs like heartbeat and oxygen saturation on a patients head, when the patient is just coming to the ward from a heavy operation?
innovation design, testing prototypes


innovation design, testing prototypes


innovation design, testing prototypes


innovation design, testing prototypes


Research

In many projects we do research. This could be research into physical subjects, like testing the static electric bonding of sand to a surface during gliding, impact of an object into a certain material to be used in icehockey or in other subjects like exploring cultural differences between people about how they experience the interaction with a system.

In our research we use results of academic research, experimental research, information found in patents and results from testing ourselves with existing solutions or new solutions.

The goal of this research is not to publish in the academic world, but to gain fundamental knowledge about a very specific subject that will help us to find new solutions.

A solution that is quite common in the medical world might be a complete innovation when adjusted towards a sports application.
Cross polination of knowledge between the different sectors that we work in often leads to interesting insights.

 




Could we make basketball accessible for children of 5 years old, while the core of what basketball really is, should remain intact?
innovation design


Proof of principle

Once the research is done, we start creating first rough solutions, evaluating them on functionality, ergonomics and use. For a good evaluation it is always needed to build test setups and proof of principle prototypes, which help us to test assumptions in real life conditions.


innovation design




How could we improve the working conditions and quality of measurements on welds, that test engineers run for the offshore and oil industry?
innovation design


innovation design


Iterations

Running quick cycles of iterations on a set of proof of principle mockups is a great way of developing the idea's into potential concepts, or drop the solution if it appears to be unstable, non reliable or just inferior compared to other solutions.

When we found a promising rough solution, we take it further into the concept design stage and develop further on shape, ergonomics, product build up and performance.

innovation design

 

We believe that the future design of a product is not a matter of taste, but of strategic design direction, based on core meanings, user observations and powerful other design tools.

Clear vision before any sketch is made

Strategic product design is built around many design and psychology tools and results in a 60 to 80 page visual Design Strategy Document. This document helps to define strategic direction for the design, interaction and functionality of the new product.

We reflect on your company identity and strategy and give fresh new insights on the product, its context and potential new business opportunities.

Our experience is that these strategic design tools are so powerful and the vision will be so clearly defined and built up, that the concept design will be a very logical next step.



Design strategy styling tool

Strategic design: not a matter of taste, but of vision

The design of a product is not a matter of taste, but of strategic vision, that we already nail down with our Design Strategy. Based on core meanings, worldview and context, user observations and powerful other tools we serve your team a design vision that communicates both your company values and ambitions as well as the meaning a user will give to the product.

Strategic product design leads to meaningful products that are relevant to people, not only today but also tomorrow.

 
 
Design Strategy with core meaning

Core Meaning, a powerful design strategy tool

We use a powerful tool of 15 culture independent core meanings during the design strategy. These meanings are scientifically proved to be universal among people’s values. While the relative importance of these meaningful experiences might vary and their interpretation could differ slightly, all cultures seem to recognize their significance. This means that there is a certain consistency among human needs that transcends the distinctions of culture and language.

In team discussions we select one or two core meanings that best fit the product. We use these generally accepted meanings to describe the relationship between the user and the product: which meaning will the product fulfill in the user’s life. After selecting the core meanings, we translate them into shapes, materials, colors and textures.

 
 
 
User research, user testing, user observations, design strategy

User observations and interpretations as part of our design strategy

Observing, studying and interviewing users is a crucial part of the design strategy to understand the good and bad qualities of competitive or own products, in order to understand the mental model of users and from there achieve improvements.

User observation and research is not about market data, but about observations and experiences of a small user group, in order to get their idea’s, irritations and reactions, as the basis for the new product. During the project we keep testing with mockups and prototypes on users and in our team, so that we get the best interaction and ergonomics solutions.

Fundamentals and strategic design presentation

Part of the Design Strategy is research into patents, teardown of competitive products, analyses of working principles, materials and other subjects that are fundamental for the design project.

In a meeting we present the Design Strategy Document. During this meeting we discuss together with your team the direction for the styling, interaction and functionality.
 

 

Concept design is all about making choices and iterations. We master the art to translate the strategic design vision into the best product concept.

The road towards the best product concept

Our process consists of ideation, sketching, creating mockups, testing on users, making digital presentation sketches, building 3D models and continuously evaluating form and usability.


Concept design, from strategy to concept


During the concept design phase, we hold a ‘look-in-the-kitchen’ session with your team. We present concept directions in sketch-form, functional and technical solutions, manufacturability solutions and mockups. Together with you we discuss focus, risk, level of ambition and make a decision which concept direction to develop further.

 
 
Concept design, from strategy to concept


Offering you one concept, the best

Unlike the more traditional product design firms, we offer our clients only one developed concept. We have a good reason for doing so. By involving you deeply in the design strategy phase and with ‘look-in-the-kitchen’ sessions, we choose the best direction together, based on mockups, testing, and a solid design strategy document.

We show the path we took, the reasons for the decisions we made and will show you the road we plan to take with you. Instead of fully developing three or more concepts, from which you will choose one concept design, we use our resources effectively to develop only the best direction towards a concept.

Our clients do not want to make choices all the time, they want us to give them the best.


Mockups during concept design

Mockups during concept design

We are used to build multiple mockups during concept design. In some cases these mockups are made of foam, sometimes from wood, 3D printed plastics, or other materials.

These quickly made mockups help us to evaluate shapes, understand proportions in more realistic environment then with sketches, and helps us to run ergonomic testing.

In other cases we want to test solutions in a very early stage with users. Then we have some parts made that are rough but functional and good enough to evaluate multiple variations with users.

Interaction design, user research

From human behavior towards design

Running human factors research is very insightfull: observing users, running surveys, experiencing products ourselves for some time, roll-plays or any other methods.

We make video's, preferable when the user does not know that he or she is filmed, so that behaviour is as natural as could be. We study the behaviour and while designing we use the principles of mental model, affordances, feedback, flow, sequence of events and other appropriate principles.

Interaction design, ergonomics, testing

Interaction, ergonomics and intended use

Testing the use with mockups helps to observe if users understand the product and its intended use. When this is not the case, then we make small changes in the design and give new design hints about how the product will work best.

Ergonomic conditions are considered and tested, like service engineers working in extreme conditions in the oil industry, on high platforms, cold weather and with heavy gloves on.

Concept design, testing and iterations

Iterations, testing and optimizations

After we presented the final concept both in a presentation and with mockups, we might make some minor optimizations in the concept design, based on input from your team.

When these minor iterations have been finished in the 3D CAD model, we are ready to further develop the product through product engineering, prototyping and testing.

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Shape the future, get started with the Designguide

You need strategic product design to develop the meaningful products of tomorrow. Decision-making, an unclear strategy or a lack of experience might be obstacles.


We know the obstacles. And we can help to bypass them. You can achieve more and quicker if we work on innovation and product design together.
You will be leading the pack with products that are meaningful and relevant, today and tomorrow.