strategic product design firm

Strategic product innovation, shaping the future.

You are interested in product innovation. In the changing world of today you want to be relevant. You want to create the future. Our innovation services will help you.

better product innovation

We have helped many SME companies and multinationals with their product innovation. Your team could benefit as well. We see often that decision making, a lack of strategic direction or not enough experience leads to serious obstacles on the road to product innovation. Our senior design team guides and helps to overcome these obstacles.

A first step could be to request the free Designguide. It gives practical steps to prepare for product innovation and strategic use of design.


remarkable product innovation, full with innovations


meaningful innovations

We love creating useful products. Products that will help people to perform better in sports, or that will help them to do their job safer. Products that serve a clear positive purpose. That is how we see product innovation.


strategic product innovation of consumer products

strategic innovation

Product innovation is not about taste, not about democratic decision-making. Design and product innovation are about vision, about finding and maintaining a strategic direction. We help develop that vision.


industrial design, product innovation, strategic design firm

only the best concept direction

We explore many directions, but we do not develop these directions into multiple concepts. We use a ‘look-in-the-kitchen’ session to involve your team very early in the product innovation process. In this meeting we present you many directions we explored and we present you the best direction to develop into a concept. Because we learned through the years that our clients want us to make design decisions, to give them only the best solutions.


medical product innovation, healthcare design, product innovation of medical devices

Real product innovation

A senior design team, a good mindset and a failing-early strategy help us to achieve innovation. We test idea's very early in the process and keep balance between exploring idea's and selecting the best direction. Within the scope of the project we achieve maximum product innovation in this way. No matter if we work on a mountain bike, a complex medical product, a professional tool or a sports product.


product innovation of sport products, strategic product innovation




Antoine le Cuziat

Kipsta / Decathlon

"Great experience with a professional and creative company."




Evert Jaap Lugt

NGTI Swisscom

"I am happy that we have come up with a great design. I like to connect my name to this. "
product innovation firms, product innovation firms





Get the free Designguide.



In the Designguide you will find cases of powerful innovation, frequently asked questions, circular opportunities and practical steps to prepare.

Get inspired by the look-in-the-kitchen sessions, by the development of only one concept and the powerful strategy tools.

If you fill out the form, we will send it to you by email, without obligations.

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Why companies work with us

Multinationals, mid-sized companies and start-ups have choosen to ask us to help them out with strategic product innovation. They value our skills and approach. But mostly it is a feeling, a mutual interest to create something valuable and meaningful.


Do you want to develop a new product?

The steps are simple. Send us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +31 20 820 22 11. Ask for our NDA so that we can share information. Or request our Designguide first and share your project with us. Read our privacy statement.

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