Strategic product innovation, shaping the future.

the product design firm


You are interested in product innovation. In the changing world of today you want to be relevant. You want to create the future. Our strategic product design and innovation services will help you.

More and better product innovation

We have helped many SME companies and multinationals with their product innovation. Your team could benefit as well. We see often that decision making, a lack of strategic direction or not enough experience leads to serious obstacles on the road to product innovation. Our senior design team guides and helps to overcome these obstacles.

A first step could be to request the free Designguide. It gives practical steps to prepare for product innovation and strategic use of design.








remarkable product innovation, full with innovations


Meaningful product innovation

We love creating useful products. Products that will help people to perform better in sports, or that will help them to do their job safer. Products that serve a clear positive purpose. That is how we see product innovation.


strategic product innovation of consumer products


No product innovation without strategy

It is not about taste, not about democratic decision-making. Design and product innovation are about vision, about finding and maintaining a strategic direction. We help to develop that vision. This is how we achieve successful product innovation.


industrial design, product innovation, strategic design firm


We involve your team

We explore many directions, but we never develop these directions into multiple concepts, one of which is then chosen. We only present your team the best direction. We use ‘look-in-the-kitchen’ sessions to involve your team very early in the product innovation process. Because we learned through many years that our clients do not want to make complex design choices, they want to be involved and they want us to give them the best solutions.


medical product innovation, healthcare design, product innovation of medical devices


Real product innovation

A senior design team, a good mindset and a failing-early strategy help us to achieve innovation. We test idea's very early in the process and keep balance between exploring idea's and selecting the best direction. Within the scope of the project we achieve maximum product innovation in this way. No matter if we work on a mountain bike, a complex medical product, a professional tool or a sports product.


product innovation of sport products, strategic product innovation




Antoine le Cuziat

Kipsta / Decathlon

"Great experience with a professional and creative company."




Evert Jaap Lugt

NGTI Swisscom

"I am happy that we have come up with a great design. I like to connect my name to this. "
product innovation firms, product innovation firms





Get the free Designguide.



In the Designguide you will find cases of powerful innovation, frequently asked questions, circular opportunities and practical steps to prepare.

Get inspired by the look-in-the-kitchen sessions, by the development of only one concept and the powerful strategy tools.

If you fill out the form, we will send it to you by email, without obligations.

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Why companies work with us

Multinationals, mid-sized companies and start-ups have choosen to ask us to help them out with strategic product innovation. They value our skills and approach. But mostly it is a feeling, a mutual interest to create something valuable and meaningful.


Get inspired to innovate more.


Ten times a year the design magazine presents new concepts, materials, knowledge and more sustainable solutions to problems. It helps you to get inspired and start innovating.

No obligations, one-click unsubscribe.





product innovation, bike development, transportation, scooter, vehicle


Questions related to product innovation

How can we achieve faster innovation in a large company? How can I best protect my idea? or What is needed to develop our own products? We have tried to answer these and other questions.