Product innovation

We help companies to lead the pack. With products that solve real problems.

Like a device that kills all bacteria in operating rooms. A product that takes over dangerous cleaning work in a chemical reactor. Or basketball shoes for kids with laces that do not come lose.

We love creating useful products. Products that will help people to perform better in sports, or that will help them to do their job safer. Products that serve a clear positive purpose. That is how we see product innovation.

Product innovation is not about taste, not about democratic decision-making. Design and product innovation are about vision, about finding and maintaining a strategic direction. We help develop that vision.

We explore many directions, but we do not develop these directions into multiple concepts. We use a ‘look-in-the-kitchen’ session to involve your team very early in the product innovation process. In this meeting we present you many directions we explored and we present you the best direction to develop into a concept. Because we learned through the years that our clients want us to make design decisions, to give them only the best solutions.

A senior design team, a good mindset and a failing-early strategy help us to achieve innovation. We test idea's very early in the process and keep balance between exploring idea's and selecting the best direction. Within the scope of the project we achieve maximum product innovation in this way. No matter if we work on a mountain bike, a complex medical product, a professional tool or a sports product.

Multinationals, mid-sized companies and start-ups have choosen to ask us to help them out with strategic product innovation. They value our skills and approach. But mostly it is a feeling, a mutual interest to create something valuable and meaningful.