Strategic product innovation, shaping the future.

the product design firm


You want to innovate. You want to stay relevant in a changing world and shape the future. We make that possible with strategic product innovation and product design.

Better strategy, faster product innovation

Perhaps your team can use good help with product innovation. Decision-making, an unclear strategy or a lack of experience might be obstacles for strategic design and great product innovation. Our senior design team helps you overcome these obstacles.


We provide the support that you need: creating a powerful design strategy, breakthrough solutions, proven and effective approach, award winning product design and robust product development.


Receive our Designguide with inspiration and practical steps to prepare for strategic product innovation.








remarkable product innovation, full with innovations


Outstanding product innovation, with meaningful innovations

Our experienced design team developed many outstanding products for our clients, with innovative solutions that help people perform better, work better or enjoy a completely new experience. We specialize in product innovation from sports products, professional tools, products with wheels and products for healthcare.


strategic product innovation of consumer products


Clear strategy first

The future product innovation of a product is not a matter of taste, but of strategic direction, based on meaningful innovation. Remarkable products are not the results of a democratic decision making process, but of vision.


industrial design, product innovation, strategic design firm


We involve your team

Our ‘look-in-the-kitchen’ sessions involve your team early in the product innovation process. Instead of fully developing three or more concepts, from which only one will be chosen, we develop only the best direction. Our clients do not want to make choices all the time, they want to be involved and us to give them the best.


medical product innovation, healthcare design, product innovation of medical devices


Breakthrough product innovation with new solutions

Whether we design a high performance sports product, a new professional tool, a mountainbike or a complex medical product, innovation comes with finding solutions for real problems.


product innovation of sport products, strategic product innovation




Lawrence Chiu

Maplez Racing Sports

"We worked with Alskar Design since 2012 and have completed over seven design projects across this period. The experience throughout this time with Alskar Design was professional, educational and enjoyable. For you to rest assured, we highly recommend Alskar Design to those who are looking for a truly comprehensive solution towards their product and business development."




Joep Rous

Philips Personal Health Systems

“I am impressed! I am positively surprised by the solutions that your product innovation firm came up with”
product innovation firms, product innovation firms





Get the free Designguide.



In the Designguide you will find cases of powerful innovation, frequently asked questions, circular opportunities and practical steps to prepare.

Get inspired by the look-in-the-kitchen sessions, by the development of only one concept and the powerful strategy tools.

If you fill out the form, we will send it to you by email, without obligations.

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Maarten Jan van Fulpen

Fast Focus

"Last year we have successfully worked with Alskar Design in the product innovation of a e-health solution. Both business and creative wise Alskar Design is a very pleasant and professional partner. Andreas' experience and drive is very inspiring. The close collaboration with the design leads to a successful design process and both functional and good looking product innovation."




Elena Delli

Frel Solutions Sagl

"Working with Alskar Design was a great experience, very enjoyable and informative. From the initial meeting with Andreas and his team, we were given a clear breakdown of the step by step product innovation process and managed to turn our idea from a simple sketch into a functional, marketable design product. We are extremely satisfied with the results and way of working together and would have no hesitation in recommending the Alskar team."
product innovation firm





product innovation, product development of professional tools, instruments and machines


Why companies work with us

Both multinationals, mid-sized companies and promising start-ups choose to work with us as partner in their strategic product innovation projects.


Get inspired to innovate more.


Ten times a year the design magazine presents new concepts, materials, knowledge and more sustainable solutions to problems. It helps you to get inspired and start innovating.

No obligations, one-click unsubscribe.





product innovation, bike development, transportation, scooter, vehicle


Our answers to commonly asked questions

We have tried to answer a number of common questions about innovation and product innovation. Questions like: How can we achieve quicker innovation in a large corporation? How can I best protect my idea? or What does it take to start developing our own products?