product designers

why work with us

Since 2007 our team of product designers completed over 120 large design and development projects. Our products won awards and are used worldwide.

Both entrepreneurs and leaders love to work with us, because they are determined to create the best bicycles, mobility products, sports products and medical devices.

High quality product design and engineering requires a senior design team with many years of experience. With our strategic approach, we offer our clients a clear process and design direction right from the start of the project.


We start off with research into the use of the product, observations of users, operating conditions, technological limits, innovation opportunities, company identity and many other factors that are important for a successful design project.

The research leads to a strategy document with a clear innovation focus, potential risks and visual identity of the new product and serves as a strategic guide throughout the total project.

kinematics and geometry

We do not only simulate, but also ride many products and test with mules. Making small iterations helps us to design a geometry and kinematics that fits the product we are developing.

concept development

Through rapid cycles of sketching our senior designers investigate many potential rough product design idea’s and test this with early mockups.

We identify and choose the best design direction from all the possible ideas and make choices based on testing, experience and strategy.

During the concept design phase, we have a ‘look-in-the-kitchen’ session with your team. We present directions in sketch-form, functional and technical solutions, manufacturability solutions and mockups.

Together with your team we discuss focus, risk, level of ambition and push the design direction further into a concept that we will develop further.


The first important milestone during the product development is to bring the concept product to a first fully functional prototype. This first prototype we call the P1.

To do so, we use powerful 3D CAD software to develop the product. In parallel we select materials, production methods, treatments, possible coatings and colors.

To achieve maximum performance at minimum weight we use 3D CAD simulations and tests with prototypes.

In addition to a set of 3D CAD files, we make a bill of materials and a first brief 2D package of drawings during the transition to production of the first P1 prototype.


Both during the concept and engineering phases we build prototypes. Early prototypes are mostly more like mockups, which we normally 3D print. We use them mainly for testing shapes, ergonomics and engineering solutions.

At the end of the engineering stage we build the first P1 full functional prototype. These prototypes are high quality, often CNC milled, coated, with graphics and fully functional.

The P1 prototype will be tested, both on functional, ergonomic and performance aspects. We document all the learnings and develop improvements in stability, cost, weight and performance. Mostly this leads to an updated prototype P2.

After one or sometimes more cycles of improvements the product is ready for manufacturing on a larger scale.

about us

We are product designers. Our team is based in Amsterdam and specialized in bicycles, e-bikes, mobility, sports and medical products.

Our products were tested, manufactured, won races, won awards and are used worldwide.

We can support your team from an early idea, through research, strategy, ergonomics, kinematics, component testing, concept design, full detailed engineering, prototyping till production.

We invest in our people and will not hire specific people for a project. Because we want to keep valuable knowledge inside of our own team.

Apart from that we fully finance ourselves. We are not part of a group, we have no bank loans and no investors. All with one reason: to be a stable, independent industrial design partner for you.

This makes that both start-ups as well as multinationals love to work with us.

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