why work with us
High quality product design and engineering requires a senior design team with many years of experience. With our strategic approach, we offer your company a clear process and design direction right from the start of the project.
Both entrepreneurs and leaders love to work with us. Just like you they are determined to create the best bicycles, mobility products, sports products and medical devices.
We conduct research and use powerful design and psychological tools to build a design strategy. Ultimately it results in a visual strategic document of 60 to 80 pages. This document helps determine the strategic direction for the concept development, interaction and functionality of the new product.
First of all we build upon your company identity and give fresh new insights on the product, its context and potential new business opportunities.
We observe, study and interview users, which is an important part of the design strategy to understand the good and bad qualities products, the mental model of users and identify potential improvements.
Another powerful tool from psychology that we use are the core meanings of a product. These 15 core meanings are science based and universal among people’s values. All cultures seem to recognize their significance.
After we made a solid design strategy, so that we know the direction, we continue the work and start creating concept design solutions. To find really new solutions we believe strongly in experimentally building and testing new ideas.
We do research, create quick sketches, build mockups, test them and run multiple cycles of iterations.
We use results of academic research, experimental research, information found in patents and results from testing ourselves with existing solutions or new solutions.
The mockups and proof of principle prototypes help us to test assumptions in real life conditions. With a great team and the right mindset, this is a great way to create breakthrough innovation.
Through rapid cycles of sketching, our designers investigate many possible design directions.
Our senior designers identify and choose the best product design directions from all the possible solutions. We always make choices based on testing, experience and strategy, not based on taste.
During the concept design phase, we hold a ‘look-in-the-kitchen’ session with your team. We present the most promising directions in sketch-form and mockups.
Together with your team we discuss focus, risk, level of ambition and make a decision which concept design directly to develop further.
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