In many of our projects we run a stage of proof of principle design, a stage of finding solutions.
Mostly a solid design strategy has been made, so that we know the direction, yet solutions still need to be found. To find really new solutions we believe strongly in experimentally building and testing new ideas.
We do research, ideation, build mockups, test them and run multiple cycles of iterations. With a great team and the right mindset, this is the way to create breakthrough innovation.
In many projects we do research. This could be research into physical subjects, like testing the static electric bonding of sand to a surface during gliding, impact of an object into a certain material to be used in icehockey or in other subjects like exploring cultural differences between people about how they experience the interaction with a system.
In our research we use results of academic research, experimental research, information found in patents and results from testing ourselves with existing solutions or new solutions.
The goal of this research is not to publish in the academic world, but to gain fundamental knowledge about a very specific subject that will help us to find new solutions.
Once the research is done, we start creating first rough solutions, evaluating them on functionality, ergonomics and use.
For a good evaluation it is always needed to build test setups and proof of principle prototypes, which help us to test assumptions in real life conditions.
Running quick cycles of iterations on a set of proof of principle mockups is a great way of developing the idea’s into potential concepts, or drop the solution if it appears to be unstable, non reliable or just inferior compared to other solutions.
When we found a promising rough solution, we take it further into the concept design stage and product development stage.
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