Innovation design, early stage building and testing.

the product design firm

Whether we design a sports product, a new professional tool, a mountainbike or a complex medical product, innovation comes with finding new solutions for real problems. Early stage building and testing of ideas is key here.

Building and testing

In many of our projects we run a stage of innovation design, a stage of finding solutions. Mostly a solid design strategy has been made, so that we know the direction, yet solutions still need to be found.

To find really new solutions we believe strongly in experimentally building and testing new ideas. We do research, ideation, build mockups, test them and run multiple cycles of iterations. With a great team and the right mindset, this is the way to create breakthrough innovation.

How can we measure vital signs like heartbeat and oxygen saturation on a patients head, when the patient is just coming to the ward from a heavy operation?
innovation design, testing prototypes

innovation design, testing prototypes

innovation design, testing prototypes

innovation design, testing prototypes


In many projects we do research. This could be research into physical subjects, like testing the static electric bonding of sand to a surface during gliding, impact of an object into a certain material to be used in icehockey or in other subjects like exploring cultural differences between people about how they experience the interaction with a system.

In our research we use results of academic research, experimental research, information found in patents and results from testing ourselves with existing solutions or new solutions.

The goal of this research is not to publish in the academic world, but to gain fundamental knowledge about a very specific subject that will help us to find new solutions.

A solution that is quite common in the medical world might be a complete innovation when adjusted towards a sports application.
Cross polination of knowledge between the different sectors that we work in often leads to interesting insights.


Could we make basketball accessible for children of 5 years old, while the core of what basketball really is, should remain intact?
innovation design

Proof of principle

Once the research is done, we start creating first rough solutions, evaluating them on functionality, ergonomics and use. For a good evaluation it is always needed to build test setups and proof of principle prototypes, which help us to test assumptions in real life conditions.

innovation design

How could we improve the working conditions and quality of measurements on welds, that test engineers run for the offshore and oil industry?
innovation design

innovation design


Running quick cycles of iterations on a set of proof of principle mockups is a great way of developing the idea's into potential concepts, or drop the solution if it appears to be unstable, non reliable or just inferior compared to other solutions.

When we found a promising rough solution, we take it further into the concept design stage and develop further on shape, ergonomics, product build up and performance.

innovation design


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