Explore our design and innovation process.

the product design firm

Our design process helps you to innovate and grow. Based on a strategic design vision and unique methods.

Practical, non-bureaucratic and tested approach

We involve your team early in the design strategy stage and unique ‘look-in-the-kitchen' sessions, where we make strategic decisions as equal partners. Decisions are based on the strategy, innovation research, functional mockups, industrial design shape studies, technical solutions and ergonomic research, leading to one single best concept.

During each stage of the process validations are done to help us design products with minimised risks, while keeping possibilities open for breakthrough innovations. Our unique approach is practical, non-bureaucratic and tested in dozens of projects.

Industrial design, design strategy

Strategic Design

During this first stage of a project we build the foundation for the product, the strategic vision. We effectively come to a design direction for the new product, without making a single sketch yet. We make use of design-, strategy- and psychology tools to come to a vision and direction. This helps to create a meaningful products that are relevant to people, not only today but also tomorrow.

Industrial design, functional design

Innovation Design

Whether we design a high performance sports product, a new service or a complex medical product, innovation comes with exploration. We do research, quick cycles of iterations, testing with mockups to come to new ways of looking at problems.

Industrial design, concept design

Concept Design

We master the art to translate the design strategy into the best product concept. Concept design is all about making choices and running iterations. In the end we offer you one developed concept, the best. Our clients want to be involved, but do not want to choose a concept, they want us to present them the best, based on a strong vision.

Industrial design, product development

Product Development

Our recipe for quality products is based on innovative product development, solid 3D CAD engineering and a process of continous prototyping and testing solutions. The first step of product development is taking the concept further towards a fully functional prototype P1.

Industrial design, circular design

Circular Design

Becoming more circular and cradle to cradle is the future. It's better for nature and better for your business, with the potential to cut up to 50% on product costs. With our practical tools we help you create new business models, opportunities for remanufacturing and re-use. We rethink energy use, recycling and material selection.

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Do you want to develop a new product?

The steps are simple. Send us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +31 20 820 22 11. Ask for our NDA so that we can share strategic information.

And request our Designguide. That will help you to gain more insight into the process. We can then discuss more details and make a quotation for you.

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