the strategic product design firm

Development of bicycles, cargo bikes, e-bikes and mobility concepts.

We love everything with wheels. We develop drive trains for mountain bikes, carbon frames, racing bike cockpits and complete e-bikes, mountainbikes or cargo bikes.

passion for bikes and innovation

We have experience with design and product development of different vehicles, for example high-end mountain bikes, with full suspension, made entirely of carbon, with high-end parts. Bikes that are used for the World Series Enduro or a TransAlp.

In the projects that we run, we always integrate innovative solutions, for example in the field of drive trains, smarter shifting, e-power in cargo bikes. Or a cockpit development for the near future, with deeper integration, better aerodynamics and weight saving.
bicycle design, cargo bike development, mountain bike testing, kinematica, suspension

we are riders

We ourselves are mountain bike riders and cyclists, driving a lot abroad, but also daily through the Amsterdam traffic on city bikes and carbo bikes. We know very accurately what works and what does not work.

We help your team with building a visionary design strategy and creating breakthrough solutions. After that we refine the proof of concepts with award winning product design and robust product development.
bike design, bike engineering, kinematics

Kinematics, geometry and bicycle engineering

In our development process of bicycles, cargo bikes, scooters, e-bikes or other mobility concepts, we use sound design and simulation techniques to arrive at the best solutions for suspension, the best kinematics and good geometry. Many proof of concept prototypes are tested. On usage, on performance, on lifetime.
mountain bike design, mobility engineering

full development

We do not stop at a concept, but can carry out the complete product development, where we develop high-quality aluminum or carbon frame solutions in CAD, select the best components and carry out extensive tests with prototypes.
bicyle design, cargo bike development

distinctive design

Riders are central in our design, whether it is a top athlete who will race for days on an enduro mountain bike through the Alps, or a mother who will safely transport her children on an electric cargo bike through the city traffic. In addition, strategic design is an important aspect of our process, so that the product fits seamlessly with your brand identity.
e-bike development, bicycle design


mountain bike design, e-bike development

start with a powerful strategy

Each project will start with a strategic phase. A phase in which we build a powerful strategy based on usa analyzes, vision, brand identity, core meaning and other psychological tools.

By building this strategy, the design of the future bicycle, e-bike or other vehicle is not a question of taste, but of vision. It will be a product that fits seamlessly with the near future and the people that will use the vehicle.

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Get inspired by the look-in-the-kitchen sessions, by the development of only one concept and the powerful strategy tools.

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Why clients choose for us

We work with large bicycle manufacturers as well as with small companies that want innovative solutions for mobility, or that want to develop new sports bikes or cargo bikes. These are relationships based on trust, a shared passion for cycling and values that fit well together.


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Do you want to develop a new product?

The steps are simple. Send us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +31 20 820 22 11. Ask for our NDA so that we can share information. Or request our Designguide first and share your project with us. Read our privacy statement.

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