strategic product design firm

Development of bicycles, cargo bikes, e-bikes and mobility concepts.

We love everything with wheels. We develop drive trains for mountain bikes, carbon frames, racing bike cockpits and complete e-bikes, mountain bikes or cargo bikes.

passion for bikes and innovation

We have experience with design and product development of different vehicles, for example high-end mountain bikes, with full suspension, made entirely of carbon, with high-end parts. Bikes that are used for the World Series Enduro or a TransAlp.

In the projects that we run, we always integrate innovative solutions, for example in the field of drive trains, smarter shifting, e-power in cargo bikes. Or a cockpit development for the near future, with deeper integration, better aerodynamics and weight saving.
bicycle design, cargo bike development, mountain bike testing, kinematica, suspension

we are riders

We ourselves are mountain bike riders and cyclists, driving a lot abroad, but also daily through the Amsterdam traffic on city bikes and carbo bikes. We know what works and what does not work.

We help your team with building a visionary design strategy and creating breakthrough solutions. After that we refine the proof of concepts with award winning product design and robust product development.
bike design, bike engineering, kinematics

Kinematics and geometry

In our bike development, we use sound design and simulation techniques to arrive at the best solutions for suspension, the best kinematics and good geometry. We design, build and test prototypes on usage, performance and durability.
bike design, bike engineering, kinematics



mountain bike design, mobility engineering

bicycle engineering

We can run a full bicycle engineering and development project, from strategy till preparations for manufacturing. High end 3D CAD programs help us to build complex surface models of carbon or aluminium frames. Our deep contacts with many suppliers in the bike industry help us to select and test the right components and drivetrain solutions.
mtb development, carbon design

carbon or aluminium frames

We design and develop frames and suspension parts from aluminium and carbon. Close cooperation with a number of selected manufacturers in Europe and Asia help us to come to the best layup schemes and material selection.
bicyle design, cargo bike development

distinctive design

Riders are central in our design, whether it is a top athlete who will race for days on an enduro mountain bike through the Alps, or a mother who will safely transport her children on an electric cargo bike through the city traffic. In addition, strategic design is an important aspect of our process, so that the product fits seamlessly with your brand identity.
e-bike development, bicycle design

start with a powerful strategy

Each project will start with a strategic phase. A phase in which we build a powerful strategy based on usa analyzes, vision, brand identity, core meaning and other psychological tools.

By building this strategy, the design of the future bicycle, e-bike or other vehicle is not a question of taste, but of vision. It will be a product that fits seamlessly with the near future and the people that will use the vehicle.

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In the Designguide you will find cases of powerful innovation, frequently asked questions, circular opportunities and practical steps to prepare.

Get inspired by the look-in-the-kitchen sessions, by the development of only one concept and the powerful strategy tools.

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Why clients choose for us

We work with large bicycle manufacturers as well as with small companies that want innovative solutions for mobility, or that want to develop new sports bikes or cargo bikes. These are relationships based on trust, a shared passion for cycling and values that fit well together.


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Do you want to develop a new product?

The steps are simple. Send us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +31 20 820 22 11. Ask for our NDA so that we can share information. Or request our Designguide first and share your project with us. Read our privacy statement.

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