Learn to know our senior design team

the product design firm


We are driven by developing high quality and innovative products that help people in their daily lifes: in their sports, in their jobs, at home or when curing illness.
Our design team provides the support that you need. From a powerful design strategy to production support, with proven and effective approach, award winning product design, robust product development and design engineering.


design team


Menno Kroezen

senior industrial designer


Menno serves our clients with strategic product design, creation of outstanding product concepts and leading very demanding innovation projects. He loves the challenge to find the sweet spot each time through an iterative process with regards to ergonomics, aesthetics, interaction and manufacturability.

He is very passionate about cycling and mountain biking.

Experience

Over 12 years of professional experience, worked earlier for NPK Design, Brabantia and Squease.

Education

Master in Industrial Design at Royal College of Art and the Design Academy Eindhoven.


design team


Andreas Knol

managing director & strategic design


Andreas leads the design team in design strategy, creativity, ergonomics, sustainability and technical development. He serves our clients with design strategy and powerful innovation. He understands very well how strategic design can help at running a business successfully. He loves design that contributes to improvements in people's lives.

He is passionate about mountain biking and swimming.

Experience

Over 15 years of professional experience in innovation and product development, worked earlier for Philips, Wärtsilä and Tetra Pak.

Education

Product Vision at Delft University of Technology, Business Administration at Hanze University, Design Engineering at NHL University, Cradle to Cradle Certified™ Catalyst.



design team


Maria Kouzmina

research & founding partner


Maria serves our clients and design team with research. Her research is partly general into new materials, human behaviour, nature inspired solutions, circulair opportunities. And partly project driven into ergonomics and experience design.

She is passionate about nature and swimming.

Experience

Over 15 years of professional experience in research and design processes.

Education

State University of Saint Petersburg, Social Psychology OpenUniversity, circular economy at the Delft University of Technology.


design team, industrial design team


Mats Hellman

senior industrial designer


Mats serves our clients with strategic product design, creating outstanding products and leads small and large design projects. He is an experienced designer that has made his mark in the design world by designing consumer products, mobility solutions and professional products.

He is passionate about mountain biking, snowboarding and sailing.

Experience

Over 11 years of professional experience, worked earlier for Reggs Design and Scope Design.

Education

Industrial Product Design at The Hague University.


design team


Rik Verkerk

senior design engineer


Rik serves our clients with industrial design engineering and high-end product development and leads large design projects. The combination of functional quality and design is what appeals to him. The challenge to find sustainable solutions for technical challenges, which suit within the design vision, triggers him to develop himself day by day.

He is passionate about mountain biking and sustainability initiatives.

Experience

Over 11 years of professional experience, worked earlier for NPK Design.

Education

Industrial Product Design at The Hague University, Mechanical Engineering.


design team, industrial design team


Klaartje Laane

industrial design engineer


Klaartje serves our clients with industrial design, creating outstanding product concepts and innovative solutions. She solves complicated puzzles and develops something that she can fully support, that has real value to end users. She is idealistic and as her father is an architect, design is in her genes.

She is passionate about sailing, soccer and ice skating.

Experience

Multiple years of professional experience, worked earlier for African Clean Energy and interned at Gispen.

Education

Industrial Product Design at Rotterdam University, Honours Program at Rotterdam University, Intensive Design Program at Howest University.


design team, industrial design team


Gizem Görçin

industrial designer


Gizem serves our clients with great industrial design, creating outstanding products and innovative breaktroughs. She provides solutions to complex design problems, and strives to intuitively and seamlessly integrate these solutions to the products, thus into people’s lives.

She is passionate about cooking, upcycling and fishing.

Experience

Multiple years of professional experience, interned at Biketec AG.

Education

Academy of Art and Design in Basel, Switzerland and Industrial Design at the Technical University of Ankara.


design team, industrial design team


Laurens Bos

industrial design engineer


Laurens serves our clients with industrial design, innovative solutions and great product engineering skills. He continuously searches for solutions and improvements, that help to make the world more beautiful for people.

He is passionate about kitesurfing.

Experience

Multiple years of professional experience, worked earlier for Paco Raphael and interned at Johnny Loco Bikes.

Education

Industrial Design Engineering at the Amsterdam University.


Contractors

Where we feel it would help us to do a better job on a project, we may bring in collaborators to help us. Mostly these contractors are working in the field of product testing, product certification, electronics, software, manufacturing and assembly. We do not work with freelance industrial designers on our projects, all the design work is being done by our core design team.

Confidentiality of project and client information is important, so when contractors need access to confidentical information, they will need sign a mutual NDA with us and will receive only small bits of project information that is specifically relevant to them.
 

Educational cooperation

We cooperate with universities, higher educational institutions and their students in Europe, like the TU Delft, Universidada da Coruna, Politecnico di Milano, Hochschule Pforzheim, UTBM, Hochschule Coburg, l’École de design Nantes Atlantique, Hogeschool Rotterdam, Strate, Ecole de Design à Sèvres & Paris, ISD Valenciennes, Hogeschool voor de Kunsten and UPV Universitat Politècnica de València.

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You want to innovate. You want to stay relevant in a changing world, improve profit margins and shape the future. We make that possible with strategic product design.