Meet our experienced designteam

we design products. we create innovation.

We love contributing to the development of products that help people in their daily life: in their sport, in their job, at home or when curing illness.

design team

Menno Kroezen

senior industrial designer

He likes many aspects of design; from user-centered research and concept development to implementation and project management. Menno loves the challenge to find the sweet spot each time through an iterative process with regards to ergonomics, aesthetics, interaction and manufacturability. Apart from his daily design work he is project leader on a couple of projects.
  • has over 10 years experience in industrial design
  • graduated from the Design Academy and the Royal College of Art
  • worked for renowned design firms in the Netherlands on both professional, consumer and medical products
  • developed a medical vest to calm down kids with Autism Spectrum Disorder
  • loves making mockup iterations and quality CLASS A surface models
  • designed a medical device to locate and treat pelvic dysfunction after pregnancies
design team

Andreas Knol

strategic design & founding partner

He loves great design that contributes to change in people's lives. He is idealistic, yet understands very well the way business is done and how strategic design can help. He loves to challenge clients to rethink business models and do more with the powerful tools that design offers. He leads the design team both in design strategy, creativity, ergonomics, sustainability and technical development.
  • over 15 years of experience in strategic design, concept design, ergonomics and product development
  • has a university degree in business administration and design engineering
  • experienced in circulair design, is a Cradle to Cradle Certified™ Catalyst
  • worked on dozens of design projects for consumer, professional, sport and medical applications
  • lived a couple of years in Russia and speaks Russian
  • loves traveling, having interesting encounters with people on history, politics, religion and philosophy
design team

Maria Kouzmina

ergonomics, circular design & founding partner

With her background in social psychology and ergonomics she works on user research, observations from people in their interaction with products and ergonomic design principles. Apart from that she runs many operational and marketing processes in the studio.
  • has a university background in history and social psychology
  • she is founding partner of the design firm
  • studied circular economy at the Delft University of Technology, in cooperation with the Ellen MacArthur Foundation and at the Wageningen University.
  • focused on human factors, biomimicry, circular design
  • writes the monthly Alskar Magazine
  • supports the team with research into human behavior, ergonomics, new concepts, technologies and materials
design team, industrial design team

Mats Hellman

senior industrial designer

He is an experienced designer that has made his mark in the design world by designing consumer products, mobility solutions and professional products. Apart from his daily design work he is project leader on a couple of projects.
  • has over 10 years of industrial design experience
  • has partially a Finnish background, lived both in Hongkong and Japan
  • worked for two esteemed design studios in the Netherlands on both professional, consumer, sports, bike and agricultural products
  • is a team-player and knows how to get the utmost out of a design
  • experienced in developing products from idea to final detailing towards manufacturing
  • was part of the Olympic sailing team back in 2004
design team

Rik Verkerk

senior design engineer

After achieving a wide knowledge base on mechanical product engineering, he specialised himself towards industrial product design. The combination of functional quality and design is what appeals to him. The challenge to find sustainable solutions for technical challenges, which suit within the design vision, triggers him to develop himself day by day.
  • more then 11 years of experience in the field of industrial design and product engineering
  • graduated both in mechanical engineering and industrial product design
  • worked for renowned design firms in the Netherlands on both professional, consumer and medical products
  • developed professional medical and laboratory equipment, products for the high-end lighting industry, consumer products for daily use like electronic devices, strollers and bicycle accessories
design team, industrial design team

Klaartje Laane

industrial design engineer

Klaartje is getting really enthusiastic of the combination of design and technology, solving complicated puzzles and developing something that she can fully support, that has real value to end users. Her father is an architect, design is in her genes. She loves to work hard and tackling problems, is an enthusiastic team worker, comes up quickly with alternative solutions and empathizes with the end user.
  • graduated Industrial Design Engineering in Rotterdam
  • passed an Industrial Design Honours Program
  • focus on sustainable honest products, Cradle to Cradle, Circulair Economy and Human Centred Design
  • sailing, skating, volleyball running and soccer are imported sportive elements in her life
  • worked some time as an industrial designers in Africa
  • has excellent 3D CAD skills, experience with materials, manufacturing technology, prototyping, testing and industrialisation of products
design team, industrial design team

Carlo Hackelöer

industrial design engineer

For him strategic thinking and its application on technical- and design-concepts are essential for a successful product. Besides attention to form and the user, he is very interested in making products feasible, high quality and with excellent functionality.
  • has a degree from the University of Wuppertal in Industrial Design Engineering
  • is open, communicative and accessible
  • designed and developed a completely new-developed chain-saw for Manitoba
  • experienced in developing products from idea to final detailing towards manufacturing, always with focus on the user behind the product
  • has excellent 3D CAD engineering skills, as well as experience in materials, manufacturing technology, prototyping, testing and bringing products towards industrialization
design team, industrial design team

Laurens Bos

industrial design engineer

Laurens has a passion for shapes, innovation and technology. He continuously searches for solutions and improvements, that help to make the world more beautiful for people. He is experienced in developing products from idea to manufacturing, with good 3D CAD engineering skills, as well as experience in sketching, concept design, prototyping and testing.
  • graduated Industrial Design Engineering in Amsterdam
  • loves working on useful mobility products and products for professionals
  • watersports, art and music are important elements in his life
  • worked some time for an Amsterdam based bike company, and for a furniture firm
  • has excellent 3D CAD skills, experience with materials, manufacturing technology, prototyping, and testing of products


Where we feel it would help us to do a better job on a project, we may bring in collaborators to help us. Mostly these contractors are working in the field of product testing, product certification, electronics, software, manufacturing and assembly. We do not work with freelance industrial designers on our projects, all the design work is being done by our core design team.

Confidentiality of project and client information is important, so when contractors need access to confidentical information, they will sign a mutual NDA with us and will receive only small bits of project information that is specifically relevant to them.

Educational cooperation

We cooperate with universities, higher educational institutions and their students in Europe, like the TU Delft, Universidada da Coruna, Politecnico di Milano, Hochschule Pforzheim, UTBM, Hochschule Coburg, l’École de design Nantes Atlantique, Hogeschool Rotterdam, Strate, Ecole de Design à Sèvres & Paris, ISD Valenciennes, Hogeschool voor de Kunsten and UPV Universitat Politècnica de València.

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Get started with our Designguide

You want to develop a new remarkable product, with meaningful innovations. That is what our design firm specializes in; strategic product design for sports, professional equipment, mobility and healthcare. Start now with our Designguide.

In the Designguide you will find cases of powerful innovation, circular opportunities and practical steps to prepare.