research
Before and during the concept design phase, we conduct targeted research, select important components, and verify potential technical solutions with mockups.
research
Our focus is on finding new technical solutions, going new ways of innovation and on testing idea’s early in the process.
Our designers create quick sketches and models, run simulations and calculations and use results of academic research, experimental research, information found in patents and results from testing ourselves with existing solutions or new solutions.
Part of the research is building quick and dirty proof of principle models or mules that help us test assumptions in real life conditions.
The idea is to fail as early as possible with bad solutions and select only those technical solutions and directions that actually will perform well in the real product.
kinematics and geometry
During the design and development of bicycles we use simulation software to develop solutions for bike suspension, kinematics and geometry.
We do not only simulate, but also ride bikes, test with mules and make small iterations which help us design a geometry and kinematics that fits the bike we are developing.
next step
After the research and design strategy have been finished we move forward to concept design.
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