It is really exciting to start a new product design project. And a great challenge to look for good partners that can help create the best innovative results.
Don’t hire a product design agency. Hire a mindset or a culture. Because that is what is really going to help your team. The values of a design firm tell you something about the relationship you are going to have with them.
Give preference to agencies that love to work together, that are innovative and proactive. Their office and website often reflects their culture and energy.
Design studio’s that are brave, diverse and committed to innovation create better, more forward-thinking products.
Don’t always search for the exactly category or type of products in their portfolio as the products you want to develop. Instead, look for real innovative solutions they have made and the experience they have with going really new roads.
Price matters. But trying to negotiate the price unreasonably might be counterproductive. It could result in downgrading the quality and dilute the service.
You are hiring a design firm for the quality of its output, so avoid letting cost be leading.
Agree on your needs and expectations before you start. Make sure that your objectives are strategic and fit your culture. Decide on how you would like to work together with the product design studio, and the level of risk you are ready to take.
Decide who is going to make decisions during the design process. Taking part in a design process is exciting and fun, however, fewer people make for a better decision making.
Favor design agencies that will help you make decisions over design firms that offer you just more choice.
Design firm brands are important. They provide a sense of the agency’s history and its values.
However, the agency brand will not be as important to you as the design team, the people that will be dedicated to your project. These people’s dedication and passion for your project will determine how successful it will be.
Hire a design agency based on its vision and future. Do not only look at its history. Understand how it thinks about design, innovation, risk management and sustainability.
Try to understand how they work, how they will guide you in the product development process and how they will help you make really important decisions about risk, investments, production and market entry.
The designguide is a document that helps you prepare challenging design and product development projects. With mindset, organization and understanding of the design process. So that together we can effectively create the products of tomorrow.
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